Ross Brand Partners, LLC
Digital brand consulting —from website design to customer acquisition and growth strategy.
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LAX.COM

RBP partnered with LAX.com on the rebranding and redesign of their e-commerce website launched on Salesforce Commerce Cloud.

LAX.COM

RBP partnered with LAX.com to rebrand and redesign their ecommerce website, launched on Salesforce Commerce Cloud.

The Details

Founded in 2000, LAX.com quickly set the bar for online retailers becoming the top ecommerce destination for the growing sport of Lacrosse. As an industry leader in both retail and media, LAX.com and RBP partnered to develop a refreshed brand identity speaking to both men and women alike delivering some of the best Lacrosse products and content in the industry.

Logo & Brand Identity

The refreshed logo and brand identity is an evolution of the original designed in the early 2000’s. By incorporating wide, sturdy fonts with multiple weights, we delivered a series of modern logo marks designed to work in both the physical and digital spaces for years to come.

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Website Design & UX

RBP designed a user experience that caters to players of all skill levels, positions and types. Showcasing both the product assortment and media content available on Lax.com, together we successfully launched on the new Salesforce Commerce Cloud platform.

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Product Customization

One of the many notable user experience enhancements added to the site are the improved customization and configuration capabilities for core products such as helmets and sticks.

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Visit LAX.com